Recently, the online gaming and betting sector has grown significantly in India. And this is due to the advancement of technology and increased digital connectivity. As a result, security on iGaming platforms has become a critical issue for both operators and users. So, artificial Intelligence (AI) has become important in preventing fraud and protecting players, helping to mitigate risks and providing a safer environment.
How AI works in fraud prevention
Preventing fraud in the online gambling industry is complex due to the digital nature of these transactions and the growing number of users. In 2022, the estimated value of online fraud in India reached over Rs 6.2 billion, highlighting the magnitude of the problem. Therefore, AI offers innovative solutions to identify and prevent fraudulent activities in real time.
AI systems can analyse large volumes of data and identify patterns that would be imperceptible to humans. For example, machine learning algorithms can detect suspicious behaviour, such as the creation of multiple fraudulent accounts, the use of bots, or unusual financial activity.
These tools allow gaming platforms to act proactively, blocking suspicious transactions or banning accounts before damage is done. Additionally, AI can integrate technologies like facial recognition and biometrics to authenticate players, ensuring that only legitimate users have access to their accounts. This greatly reduces the risk of identity theft and related fraud.
Player protection with AI
Another area where AI has proven valuable is in protecting players. The Indian market is vast, with over 400 million online gaming users. According to a report by KPMG, it is essential that platforms adopt measures that ensure the security of players’ data, as well as their emotional and financial well-being.
That said, AI can continuously monitor user behaviour to identify signs of problem gambling, such as impulsive betting patterns or frequent large losses. Based on this data, platforms can intervene preemptively, suggesting betting limits, pause periods, or even directing the player to support resources.
This approach protects the player and also improves the reputation of the platform by fostering a responsible environment. One practical example is the use of AI to implement automatic limits based on gaming habits. Rather than imposing rigid rules, AI adapts restrictions to the individual player’s behaviour, personalizing the experience and offering more effective protection against any potential harms.
The importance of AI in the future of iGaming
The implementation of AI in online gaming and betting platforms in India is just beginning. With the market projected to reach a value of $5 billion by 2025, the demand for secure technological solutions will only grow.
As more and more Indian players embrace iGaming, the application of AI to prevent fraud and protect users will become a key factor in the success of these platforms. The technology strengthens the integrity of the game and contributes to a more positive player experience, reducing the risk of problems related to compulsive gambling.
Furthermore, AI’s ability to learn and adapt is crucial to addressing emerging threats such as new fraud methods and the increasing sophistication of cyberattacks.
Conclusion
Artificial Intelligence is already transforming the iGaming industry in India, with a direct impact on fraud prevention and player protection. By analysing real-time data, identifying suspicious patterns and intervening proactively, AI not only helps maintain the integrity of betting platforms but also promotes more responsible gaming practices.
